OurCalling
Rebuilding a Digital Platform for Outreach and Community Impact
OurCalling
Overview
Shepherding the Homeless.
OurCalling is a faith-based nonprofit organization dedicated to serving and supporting the homeless community through outreach, education, and rehabilitation programs. With an extensive network of volunteers and numerous events, OurCalling needed a digital platform that could efficiently manage these resources while fostering deeper community engagement.
Dreamers of Day collaborated with OurCalling to rebuild their website, creating a platform that not only streamlined volunteer coordination and event management but also amplified the organization’s mission to inspire hope and healing.
- PRODUCT STRATEGY
- SOLUTION ARCHITECTURE
- WEB DESIGN
- CUSTOM RESPONSIVE WEB DEVELOPMENT
- EVENT MANAGEMENT SYSTEM DEVELOPMENT
- VOLUNTEER COORDINATION TOOL INTEGRATION
- CONTENT AND CMS MIGRATION
- ACCESSIBILITY OPTIMIZATION
- QUALITY ASSURANCE
- CMS TRAINING & WORKSHOPS
- ONGOING SUPPORT & MAINTENANCE
OurCalling
Challenge
Streamlining Volunteer Coordination
OurCalling relies on a large network of volunteers to execute its programs and events. Managing schedules, roles, and communication through their previous system was cumbersome and time-intensive, leading to inefficiencies in coordination.
Developing a Robust Event Management System
The organization hosts multiple events, from daily outreach initiatives to large-scale community gatherings. The old website lacked a unified system to manage event registrations, schedules, and participant tracking, limiting the scalability of their efforts.
Improving User Engagement and Accessibility
The previous site’s navigation and design did not adequately reflect the organization’s mission or provide an intuitive user experience. OurCalling needed a platform that was fully accessible and visually engaging to foster deeper connections with supporters and the homeless community.
Centralizing Resources for Better Impact
OurCalling wanted to provide their community with easy access to resources like outreach guides, donation information, and contact options. The previous system’s disjointed content structure made it challenging for users to find relevant information quickly.
Building a Scalable and Secure Foundation
The website needed to grow alongside the organization while maintaining the security of sensitive data, including volunteer and event participant information.
OurCalling
Testimonial
“It’s rare when people deliver what they promise. Dreamers of Day did just that.”
OurCalling
Solution
Reimagining the Platform to Inspire Action
Dreamers of Day rebuilt OurCalling.org from the ground up, focusing on enhancing its information architecture, design, content, and functionality. The new platform places the mission front and center, inspiring visitors to explore ways they can actively contribute.
Mission-Focused Design
Collaborating with OurCalling’s founder, we crafted the What We Do page to showcase the organization’s vision through a blend of refreshed and existing content. This page tells the story of a movement, delivering a cohesive and emotional message that informs and inspires action.
Robust Event Management System
An integrated event management solution highlights upcoming events on the homepage and generates a dynamic calendar showcasing the diverse programs OurCalling offers, from bible studies to search and rescue operations. Event pages are highly customizable through modular components, including maps, image sliders, volunteer sign-up forms, and downloadable resources, making event updates intuitive for the team.
Centralized Resource Hub
To streamline access to critical resources, we developed “The Hub,” a centralized repository housing frequently published content. This resource center enhances navigation and ensures that users can quickly find the information they need.
Optimized for Mobile and Accessibility
The platform was designed with full responsiveness across devices, featuring conditional loading of high-definition images and videos to ensure fast and efficient performance for all users. This mobile-friendly approach ensures the platform is accessible, no matter the device.
OurCalling
Outcome
The new OurCalling.org website has transformed the organization’s digital presence, making it a powerful tool for engaging supporters, mobilizing volunteers, and connecting individuals with vital resources. The revamped site reflects OurCalling’s mission and values, presenting an intuitive, responsive, and visually compelling platform that drives action.
Key achievements include:
- Improved Event Management: Integrated system simplifies the management of recurring and one-time events, increasing event visibility and participation.
- Centralized Resource Hub: “The Hub” enhances access to critical resources, streamlining navigation for users seeking OurCalling’s frequently published content.
- Optimized Mobile Experience: Responsive design ensures seamless functionality across all devices, enabling users to connect with OurCalling on the go.
- Streamlined Volunteer Engagement: Enhanced features, such as customizable event pages and integrated sign-up forms, make it easier for volunteers to get involved.
- Strengthened Mission Visibility: The visually compelling and mission-focused design inspires visitors to learn, share, and take action.
The new platform is a testament to OurCalling’s commitment to serving the homeless community and empowering supporters to make a tangible impact. By reimagining their digital experience, Dreamers of Day has provided OurCalling with a scalable and effective foundation for growth and outreach