Alliance Tax Advisors

Alliance Tax Advisors (ATA) sought a complete overhaul of their outdated digital presence to better reflect their professionalism and expertise. Their existing site no longer represented the company’s growth or the strengths of their tax professionals. ATA needed a modern, engaging website that would not only connect visitors with their team but also highlight the unique value proposition that sets them apart in the industry. The challenge was to create a fresh digital experience that effectively communicated ATA’s expertise while showcasing the evolution of their brand.

The original site had been heavily text-based and somewhat disconnected in its architecture. Dreamers of Day built a new, dynamic experience from the ground up, translating the vision of the company into a compelling encounter for online visitors. To bring the site to life, we partnered with an experienced corporate photographer who provided the professional, team-centered imagery that lies at the heart of the visual direction. Additionally, we coordinated the creation of new, strong copy and generated engaging visuals for each stage of the experience. ATA is a team on the go.

With its primary assets (its people) often out of the office and on location at client sites, they needed an online presence that could serve as a cornerstone, an experience that would connect clients and potential clients to the heart of the company and demonstrate the breadth of its success. One of ATA’s particular requests was that their new online experience provide an opportunity for visitors to get to know the team—as a whole and as individuals—even before meeting them in person. This was achieved through a variety of means, the primary of which is an extensive, custom “History” page showcasing the company’s origins and the care with which the team has been built. This not only serves to familiarize visitors with the solid foundations of the firm, but introduces several of the team members in the context of the added strength their experience has brought the company.Additionally, we spoke at length with all of ATA’s property tax professionals to create a robust biography for each further deepening the connection between ATA and their potential audience types.

The commercial property business is one that is carried out as much in the field as it is in the office. To accommodate the fast-moving nature of both ATA and its clients, we knew we needed to create an experience that would be as effective on mobile as it would be on a larger display. Building on the versatile WordPress CMS platform, we customized for optimal responsiveness. Images and features load conditionally, dependent on the capability of the viewing device, ensuring a fast load and full experience on any screen.

Since its re-launch, atatax.com has seen both stronger positioning in search and increased lead generation, coordinated through the site itself. With a responsive, dynamic online experience, ATA is ready to look to the future, stimulate and accommodate growth, and further solidify its positioning in the field.