AAdvantage® Program

The microsite needed to support 10+ languages, requiring precise translation and localization to ensure cultural relevance for global audiences. This meant implementing a robust translation management system to maintain consistency and quality across all language versions

The microsite faced significant performance demands, needing to handle millions of users accessing the platform simultaneously during the announcement. Advanced stress testing and predictive load analysis were required to ensure uninterrupted performance

The microsite’s launch involved multiple stakeholders, requiring detailed coordination to ensure timelines and deliverables aligned across teams. This included simultaneous content updates, technical rollouts, and regional testing for a flawless user experience.

To effectively communicate key program changes, the microsite needed to include smooth animations and interactive elements. These features had to strike a balance between captivating design and fast, reliable performance on all devices

We integrated a translation management system within WordPress, enabling seamless language switching and culturally accurate translations for all regions, providing a consistent experience across all user regions.

We designed a multi-step launch process that included rigorous testing phases and staged rollouts. This allowed us to address potential issues early and ensure a smooth launch. By coordinating closely with stakeholders, we minimized risks and ensured the microsite met high standards of reliability.

Using WordPress as the foundation, we developed a flexible repeatable block architecture that could easily adapt to future needs. We created a suite of modular components, enabling American Airlines’ team to quickly and efficiently update content, introduce new features, and maintain the site post-launch.

Using WordPress as the foundation, we developed a flexible, repeatable block architecture that could easily adapt to future needs. The modular system empowered the internal team to quickly deploy updates and introduce new features without external dependencies, ensuring long-term efficiency.

Anticipating extremely high traffic volumes, we implemented a scalable infrastructure using a combination of WordPress managed website hosting in combination with content delivery networks (CDNs). In addition, on launch day, we made the website fully “static” and placed the site on the American Airlines server to ensure no database queries were made on production. This setup ensured the microsite could handle hundreds of millions of visitors without compromising performance.

The American Airlines AAdvantage® loyalty program microsite successfully communicated program updates to millions of global users. With engaging animations, seamless multilingual support, and robust performance, the launch was seamless, delivering an exceptional user experience.

Building on this success, Dreamers of Day created additional landing pages for the program, each tailored to a different language, ensuring American Airlines’ international customers receive localized and seamless experiences. These efforts highlight the company’s ongoing commitment to delivering high-quality, customer-focused digital solutions.

Key achievements include:

• 115 Million+ Members: Reached through the rollout of the site
• 10+ Languages Supported: Localized microsites served diverse international audiences.
• Scalable Infrastructure: Optimized to handle millions of visitors during peak traffic.
• Engaging Animations: Smooth interactive elements enhanced user engagement and excitement.
• High Praise: Excellent user feedback for its immersive user experience and technical excellence.