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MetroPlusHealth

Scaling Healthcare Access for New Yorkers

EP200-1

MetroPlusHealth

Overview

Since 1985, MetroPlusHealth has provided affordable healthcare to over 712,000 New Yorkers. Their commercial and government-sponsored plans serve individuals, families, and businesses across the city. As New York’s population grew, MetroPlusHealth faced increasing demands for accessible, user-friendly healthcare information.

Creative agency Bellweather partnered with Dreamers of Day to redesign MetroPlusHealth’s flagship marketing website to meet this challenge. Together, we delivered an intuitive, HIPAA-compliant digital platform that scales effortlessly, empowering New Yorkers to access the care they need.

VISIT SITE
WHAT WE DID
  • PRODUCT STRATEGY
  • SOLUTION ARCHITECTURE
  • CUSTOM RESPONSIVE WEB DEVELOPMENT
  • APP DEVELOPMENT
  • API INTEGRATION
  • CONTENT AND CMS MIGRATION
  • QUALITY ASSURANCE
  • ACCESSIBILITY OPTIMIZATION
  • CMS TRAINING AND WORKSHOPS
  • ONGOING SUPPORT & MAINTENANCE
MPH desktop
MPH Mobile

MetroPlusHealth

Challenge

Migrating to a Modern Platform

MetroPlusHealth’s marketing site was hosted on SharePoint, an internally managed platform that required significant resources to maintain. They needed a seamless transition to WordPress to improve usability and reduce operational burden, with minimal downtime.

Engineering a Flagship Marketing Site

The site needed a modular design with dozens of reusable content blocks, allowing flexibility for future updates. Balancing simplicity for users with the complexity of healthcare regulations added another layer of difficulty.

Preserving SEO and Legacy Content

Migrating legacy content from the SharePoint instance posed a significant challenge. MetroPlusHealth wanted to ensure that the content’s SEO equity was preserved while making updates to improve clarity and accessibility.

Building Custom Applications

Custom features like a provider search tool, resource library, and eligibility checker had to be developed and integrated seamlessly with MetroPlusHealth’s existing databases.

Ensuring Compliance and Scalability

The new platform had to meet HIPAA regulations, maintain high security, and scale efficiently to handle growing traffic and future needs.

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MetroPlusHealth

Solution

Large-Scale Enterprise WordPress Site

We developed a modular, scalable WordPress website with advanced content management capabilities. The transition provided MetroPlusHealth with a robust platform for managing content while empowering their team with tools for efficient updates.

Custom Applications for User Needs

Key web applications, including a provider search tool, an eligibility checker, and a resource library, were engineered to enhance user experience and accessibility. These tools improved information flow and reduced friction for site visitors.

Advanced Compliance and Security

To meet strict HIPAA and privacy requirements, the platform was built with advanced security protocols. We ensured full compliance with accessibility standards (WCAG 2.1 AA) and implemented rigorous testing to safeguard user data.

Built for Performance and Scale

The WordPress solution was optimized for speed and scalability, enabling MetroPlusHealth to handle increased traffic during peak times without compromising performance. Modular components allow the team to launch new pages and features quickly.

MetroPlusHealth

Outcome

The revamped MetroPlusHealth website stands as a scalable, secure, and user-friendly solution that meets the growing needs of New Yorkers while upholding the highest standards of privacy and accessibility.

  • 51% Increase in Organic Search Traffic: Enhanced SEO optimization and user-friendly design boosted visibility.
  • Improved Accessibility and User Experience: WCAG 2.1 AA compliance ensures inclusivity for all users.
  • Award-Winning Platform: Recognized as a Web Excellence Award Winner and Webby Award Honoree.
  • Seamless Content Management: The new CMS empowers internal teams to manage updates independently.