Clay Cooley Network

Synchronizing inventory updates across 4,000 vehicles spanning 19 dealerships posed significant logistical hurdles. Each vehicle listing needed to include accurate pricing, location details, and real-time adjustments for rebates and discounts. Ensuring data consistency across multiple dealerships while making updates seamlessly accessible to customers added layers of complexity to the system.

The Clay Cooley Network required a gated login system to provide exclusive access to specific discounts and content for first responders, teachers, and local organizations. The challenge lay in balancing robust security measures with user-friendly functionality. Additionally, the system needed to support a high volume of simultaneous logins while maintaining seamless performance.

Enhancing the user experience with 3D spin functionality for vehicle imaging was a priority. The challenge was to integrate high-quality visuals without compromising load times or performance, particularly on inventory-heavy pages. Ensuring compatibility across devices and seamlessly incorporating the advanced media player required meticulous planning.

Designing an intuitive pricing menu for additional discounts required accommodating parameters like vehicle make, model, and year. This feature had to integrate seamlessly with existing systems while dynamically reflecting changes in real time. The challenge was ensuring accuracy and functionality without disrupting the broader inventory management and pricing system.

We worked closely with the Clay Cooley team during a focused discovery phase to align on their core objectives, audience needs, and project requirements. By employing agile methodologies, we structured the development process into sprints, ensuring steady progress and on-time completion while keeping the client fully engaged and aligned at every stage.

We implemented a gated login system that restricted access to customers based on their email domains. This streamlined authentication process ensured that only verified members from participating organizations (including first responders, teachers, and local organizations) could benefit from the exclusive features of the Clay Cooley Network. The system balanced robust security with ease of use, providing a seamless experience for all eligible users.

To ensure inventory accuracy across 4,000+ vehicles, we developed a daily CSV import system. This feature automatically updated the site with real-time changes to available vehicles, pricing, and new discounts. The automation provided customers with up-to-date and reliable information while reducing the administrative burden on the Clay Cooley team.

We integrated an API to deliver interactive 3D vehicle images, allowing customers to explore inventory in a dynamic, 360-degree format. This feature provided a detailed, immersive view of each vehicle, helping customers make more informed decisions and enhancing overall user engagement.

A custom pricing menu was built within the CMS, enabling the Clay Cooley team to apply additional discounts based on parameters such as vehicle make, model, and year. This intuitive tool empowered the team to adjust pricing strategies dynamically, tailoring offers to better align with customer needs and demand.

The Clay Cooley Network site transformation empowered the dealership group to provide a seamless and personalized shopping experience for its customers. By combining automated inventory updates, dynamic 3D imaging, and tailored pricing tools, the platform now delivers a high level of accuracy, interactivity, and flexibility.

Key achievements include:

• 4,000+ Vehicles Managed: Daily inventory updates ensure the accuracy of listings across 19 dealerships, providing real-time information on pricing, availability, and discounts.
• Enhanced Engagement: Interactive 3D vehicle imaging has improved user experience, helping customers make more confident purchasing decisions.
• Tailored Discounts: The custom pricing system gives Clay Cooley the ability to offer exclusive discounts to targeted customer segments, driving better conversion rates.
• Seamless User Access: The gated login system ensures secure and efficient access for Clay Cooley program members, streamlining their purchasing experience.
• Operational Efficiency: Automation and intuitive tools reduced manual workloads, freeing up the team to focus on strategic initiatives.

The revitalized site has positioned Clay Cooley’s dealerships as a leader in customer-focused innovation, enhancing both operational efficiency and customer satisfaction.