Gainwell

Gainwell’s previous digital infrastructure was spread across multiple platforms, resulting in an inconsistent and disjointed user experience. This made it difficult for users to access critical content and for the organization to present a cohesive digital presence.

With a strong existing search presence, it was crucial to transition Gainwell’s content without impacting search rankings. The migration required meticulous planning to avoid broken links, maintain metadata accuracy, and ensure content discoverability post-launch.

Gainwell needed a content management system that could accommodate their evolving offerings while remaining intuitive for internal teams to manage. The challenge was balancing scalability with simplicity to empower non-technical users.

The new platform needed to provide a seamless, responsive experience across all devices, ensuring accessibility and usability for diverse demographics, from healthcare providers to policy stakeholders.

We collaborated closely with Avreafoster to align Gainwell’s business objectives with a comprehensive digital strategy. This included a thorough analysis of existing content and technical requirements to guide a phased migration plan.

Our team developed a structured approach to unify content from Flipbook and other sources into a centralized WordPress platform. This involved optimizing content structures, streamlining navigation, and ensuring all critical information was easily accessible.

To protect and enhance Gainwell’s search visibility, we implemented a robust SEO strategy, including URL redirections, metadata optimization, and performance enhancements to improve search rankings and user engagement post-launch.

We delivered a custom WordPress CMS designed for scalability and ease of use. The intuitive interface allows Gainwell’s teams to update and manage content effortlessly, ensuring long-term operational efficiency without the need for technical expertise.

We optimized the site for performance, implementing responsive design techniques and conditional loading to ensure fast, seamless navigation. Whether accessed on desktop, tablet, or mobile, users enjoy a smooth and engaging experience.

Accessibility was a top priority throughout the development process. The new site adheres to WCAG 2.1 AA guidelines to ensure the platform is fully accessible to users of all abilities. This involved implementing features such as keyboard navigation, screen reader compatibility, and color contrast optimization to enhance readability and usability.

Gainwell Technologies now has a centralized, dynamic digital platform that aligns with their long-term goals and supports their audience’s evolving needs. The project successfully addressed their challenges, delivering an improved content experience, stronger SEO performance, and a scalable foundation for growth.

Key achievements include:

• Unified Digital Presence: Consolidation of fragmented content into a single, user-friendly platform, improving accessibility and engagement.
  SEO Retention and Growth: Search rankings were preserved through strategic planning, ensuring a smooth transition without loss of traffic.
  Scalable CMS: The new WordPress platform provides the flexibility to grow alongside Gainwell’s expanding service offerings.
  Optimized User Experience: Enhanced performance and responsive design deliver a seamless browsing experience across all devices.