Skip Navigation

Ruth’s Chris

8,000+ Pages Migrated, 150+ Locations Optimized

A plate with a perfectly cooked steak, accompanied by broccoli, grains, and a casserole, captures the essence of dining at Ruth’s Chris. A glass of red wine adorns the white tablecloth, reminiscent of their seamless WordPress migration—both a culinary and technological marvel.

Ruth’s Chris

Overview

Overview

Ruth’s Chris Steak House, a globally recognized chain of over 150 steakhouses, is synonymous with luxurious fine dining. When they approached Dreamers of Day to re-platform their content from Sitecore to WordPress, we knew the migration had to move fast.

In under 90 days, we delivered a custom-built WordPress solution that allowed for the seamless management of over 8,000 pages. The site balanced consistent corporate branding with the flexibility needed for franchise owners, creating a scalable platform optimized for performance, SEO, and accessibility.

VISIT SITE
WHAT WE DID
  • PRODUCT STRATEGY
  • SOLUTION ARCHITECTURE
  • CUSTOM RESPONSIVE WEB DEVELOPMENT
  • CONTENT MIGRATION
  • WORDPRESS RE-PLATFORM
  • PERFORMANCE OPTIMIZATION
  • SEO OPTIMIZATION FOR LOCAL SEARCH OPPORTUNITIES
  • ACCESSIBILITY OPTIMIZATION
  • QUALITY ASSURANCE
  • ONGOING MAINTENANCE & SUPPORT

Ruth’s Chris

Challenge

Overcoming complex challenges to deliver a scalable, accessible, and engaging digital experience

Rapid Migration Under Tight Deadlines

The transition from Sitecore to WordPress needed to be completed in under 90 days—a timeline that left no room for error. The migration involved 8,000+ pages across 150+ locations, requiring meticulous planning to ensure no data loss, minimal downtime, and a seamless user experience.

Consistent Branding with Franchise Flexibility

Ruth’s Chris required a balance between centralized branding and local customization. With over 30 modular content blocks needed for different franchise needs, designing a scalable architecture was essential.

Accessibility Compliance Across 8000+ Pages

With over 8,000 pages to audit and update, ensuring full compliance with WCAG 2.1 AA standards presented a significant challenge. Achieving these standards required reviewing design, code, and content to ensure accessibility for all users.

Enhanced User Experience Through Complex Features

The website needed to integrate advanced features like a restaurant location finder, menu customization for each location, and dynamic content tailored to user geolocation. These features had to work seamlessly across devices while maintaining fast load times.

SEO Optimization for Local Visibility

To maintain and improve local SEO performance, the site required comprehensive optimization, including metadata for every location, structured data implementation, and a consistent URL structure.

Collage of website design layouts featuring menus, dining scenes, wine bottles, and event highlights in a red, black, and white color scheme. The site captures the essence of Ruth’s Chris with seamless WordPress migration, enhancing its culinary elegance online.
The mobile restaurant website interface features a sleek red background with a location finder, birthday celebration details, and an enticing bar menu. Designed with Ruth’s Chris quality in mind, it seamlessly integrates WordPress migration for optimal user experience.

Ruth’s Chris

Testimonial

“You guys are awesome!”

Mark Kupferman
SVP & Chief Commercial Officer

Ruth’s Chris

Solution

Agile Development for Timely Delivery

To meet the tight timeline, we divided the project into bi-weekly sprints. This iterative approach ensured progress while addressing stakeholder feedback, allowing us to deliver the project on time without compromising quality.

Modular and Flexible Design System

We developed over 30 modular content blocks, each customizable with unique layouts and color schemes. This enabled franchise owners to personalize local pages while adhering to Ruth’s Chris branding standards. The modular system provided consistency while supporting unique franchise requirements.

Advanced User Engagement Features

The site included dynamic, location-based content that personalized the user experience. Features like an intuitive location finder and customized menus for each restaurant improved user engagement and helped drive reservations.

Comprehensive Accessibility Optimization

All 8000+ pages underwent a thorough accessibility audit, ensuring full compliance with WCAG 2.1 AA standards. Features like keyboard navigability, alt text for all images, and high-contrast design elements were implemented to support inclusive user experiences.

Optimized Performance and SEO

To handle high traffic volumes, we implemented advanced caching techniques and minimized dynamic elements for faster load times. The SEO strategy involved optimizing over 150 location pages with structured data, local keywords, and enhanced metadata to improve visibility in local search results.

Ruth’s Chris

Outcome

In just 90 days, Dreamers of Day successfully re-platformed the Ruth’s Chris Steak House website, creating a scalable WordPress solution that seamlessly supports over 8,000 pages and 150+ locations. The new site enhanced user experience, achieved full accessibility compliance, and empowered franchise owners with tools for local customization while maintaining brand consistency.

Key achievements included:

  • Migrated over 8,000 pages across 150+ locations within the tight deadline of 90 days.
  • Achieved 100% compliance with WCAG 2.1 AA standards, ensuring accessibility for all users.
  • Introduced over 30 modular content blocks for streamlined content management and scalability.
  • Enhanced local SEO, driving increased visibility for individual franchise locations.
  • Improved site performance, reducing load times and creating a faster, more engaging user experience.