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The Common Desk

Supporting Rapid Growth with a Scalable CMS

A modern coworking space with a circular reception desk labeled Common Desk, people working at tables, and a mix of seating areas.

The Common Desk

Overview

Coworking Reimagined.

The Common Desk is a fast-growing coworking space provider with locations across the United States. As their business rapidly expanded, they faced challenges in scaling their digital presence to meet the needs of a larger audience. They required a robust platform to improve member experience, simplify content management, and support ongoing growth.

Dreamers of Day partnered with The Common Desk to redevelop their website on WordPress, creating a scalable, user-friendly platform that reflects their brand and supports their business goals.

VISIT SITE
WHAT WE DID
  • PRODUCT STRATEGY
  • SOLUTION ARCHITECTURE
  • WEB DESIGN
  • CUSTOM WORDPRESS DEVELOPMENT
  • MODULAR DESIGN SYSTEM
  • API INTEGRATIONS
  • SEO OPTIMIZATION
  • ACCESSIBILITY OPTIMIZATION
  • ONGOING SUPPORT & MAINTENANCE

The Common Desk

Challenge

Supporting Rapid Expansion

The Common Desk required a scalable digital platform to keep pace with their rapid growth and the addition of new coworking spaces. Their existing website struggled to accommodate frequent updates and location-specific content.

Improving Member Experience

The previous website lacked the intuitive navigation and functionality needed to deliver a seamless member experience, making it challenging for users to browse locations, book spaces, and engage with resources.

Streamlining Content Management

Managing content updates across multiple locations was cumbersome and time-consuming. The team needed a system that simplified updates and maintained consistency across all pages.

Integrating Third-Party Tools

Integrating essential third-party systems, such as booking tools and email marketing platforms, was critical to streamline operations and enhance the member experience.

Enhancing Search Visibility

Improving the site’s search engine performance was vital for attracting new members and staying competitive in the coworking space industry.

Webpage layout displaying coffee shop features, menu, rewards program, event hosting, and customer reviews. Includes images of coffee products, cozy seating, and barista services.
Website layout displaying different restaurant and bar options with images, descriptions, and booking buttons under categories like Italian, British, Indian, and more.
Three mobile screens display Common Desks website sections: About Us, Our Physical Locations, and Were Here When You Need Us, highlighting coworking spaces and services.

The Common Desk

Solution

Scalable WordPress Platform

We developed a scalable WordPress solution tailored to The Common Desk’s expansion needs. This platform simplified content updates, allowing for efficient creation and management of new location pages.

Enhanced User Experience

The site’s new design emphasized intuitive navigation, making it easier for users to explore coworking spaces and book services. Optimizations ensured fast performance across devices, providing a smooth browsing experience.

Modular Design System

A flexible modular design system allowed The Common Desk team to create and customize pages using drag-and-drop functionality. This provided the flexibility to highlight unique aspects of individual locations while maintaining brand consistency.

API and Tool Integrations

We seamlessly integrated third-party tools for bookings and email marketing. These integrations improved operational efficiency and provided a holistic user experience for members.

Accessibility and SEO Optimization

Accessibility enhancements ensured compliance with WCAG 2.1 AA standards, making the platform inclusive for all users. SEO improvements, including structured data and optimized metadata, boosted the site’s visibility in search results.

The Common Desk

Testimonial

“It’s the first website
that I’m proud of.”

Nick Clark
Founder at The Common Desk
Modern coworking space with people working at desks. Features large GO letters as seating nooks, ceiling lights, and a large plant in the foreground.
Bright office kitchenette with plants, a round table, and leather chairs. Open shelves with cups and dishes are above a counter with a sink and microwave. Large windows allow natural light.

The Common Desk

Outcome

The Common Desk website redevelopment successfully delivered a scalable, user-friendly platform that meets the needs of their rapidly growing business. By addressing usability challenges, improving content management, and integrating third-party tools, the new website positions The Common Desk to engage more members, streamline operations, and support ongoing expansion.

Key achievements include:

  • Rapid Growth Enablement: Scalable architecture supported the addition of new location pages with ease.
  • Improved User Experience: Redesigned navigation and performance optimizations created a seamless browsing experience.
  • Operational Efficiency: Modular design and tool integrations simplified content management and daily operations.
  • Boosted Search Visibility: Enhanced SEO increased traffic and visibility in a competitive industry.

 

By building a scalable and flexible foundation, Dreamers of Day ensured The Common Desk is equipped to continue growing and thriving in the coworking industry.